Why You Can’t ‘Skip’ Marketing and How TSZ Enterprises Solves It

"Even if they’re the best in their field… nobody knows they exist!"

Many thoughtful business owners feel reluctant to spend money on marketing or advertising. They assume their quality, referrals, and service speak for themselves, and in many cases they’re absolutely right. However the blunt reality is this: being excellent isn’t enough if no one hears about it.

Even the best products or service teams can languish—unseen, underbooked, and underperforming. Consistent visibility through marketing is what bridges that gap. Without it, you’re relying entirely on chance and referrals.

Marketing is an arms race on its own between horizontal competitors, and if the other guys are showing the world their business' best side on social media and IRL with shrewd marketing, then your business has to do the same, even if you sell a far superior product or service. This is an entire full-time effort in and of itself - and TSZ Enterprises offers a solution that'd be difficult to justify not accepting.

Marketing Works — If You’re Ready

Data confirms what smart business owners intuitively know: strategic marketing delivers major returns.

  • A strong online presence correlates with significantly higher confidence in marketing ROI—56% of businesses with excellent digital presence report strong sales impact versus just 2% for poorly set-up firms. (source)

  • Smarter businesses that combine in‑house and outside marketing are 2.5× more likely to see success than those doing it all themselves. (source)

  • Professional marketing consultants often deliver returns from 5:1 (strong) to 10:1 (exceptional) ROI—or more. (source)

In short: if you’re ready to handle more demand, marketing will absolutely pay for itself and then some.

When Outsourcing Your Marketing is Ideal: “But I Don’t Have Time or Want to Learn This”

Sure, it is possible to spend months (or years) trying to DIY local SEO, ads, social media, and content. You could sit at your computer reading articles all day… but who has time for that while keeping the business running?

That’s where TSZ Enterprises comes in. As your fractional CMO and video-marketing strategist, I save you weeks or months of learning, testing, and optimization. Instead, I bring the systems and expertise: strategy, keyword targeting, video scripts, SEO, ads, content creation, so you can keep doing what you do best: running your business.

What You Get When You Hire TSZ Enterprises

  • End-to-end marketing strategy tailored for your business stage and goals. Strategy isn’t guessing—it’s planning.

  • Compelling, results-focused videos and content that tell your brand’s story in three dimensions—more engaging than text or static visuals alone.

  • SEO, website, and social presence that actually converts—not just looks good.

  • Time back in your day: I manage everything so you can focus on operations and client delivery.

Ultimately, my service becomes less costly than the time you’d spend figuring it all out yourself, and much more effective.

Nobody likes marketing. It's understandable. Here's why everyone still needs it...

  1. Visibility: Every day you’re invisible online, opportunities slip away.

  2. Undeniable ROI: For every $1 spent on strategy and marketing, you could get $5–10, or even more in revenue—if your business is ready. (source)

  3. Outsource to an Expert: I take on the marketing load so you don’t have to—using proven systems that save time and generate real revenue.

Why Video & Personal Brand Storytelling Matter

Having a polished website and SEO presence is necessary, but in our "attention economy," tier-one trust and relatability come through narrative building, which is achieved by brand storytelling. Video allows potential clients to see you, your personality, and your professionalism. It helps them imagine working with you, trust your expertise, and choose you—not just because you're good, but because you're known. This applies to the largest corporations and all the way down to the simplest mom n' pop small businesses.

That personal trust-building cannot be replaced by SEO alone. When those stories are brought to life efficiently, you stand out and convert better.

Want to Talk Real Numbers?

Let’s work through a simple projection:

  • Suppose you're selling a service that averages $5,000 per month per client, and you're starting out with 10 clients. A gross revenue of $50,000 per month ($300K every 6 months).

  • You land 3 new clients per month from marketing over a 6 months stretch, yielding $15,000 in extra revenue per month, or $90,000 total over that 6-month marketing campaign. Now you're up to 28 clients and a new gross revenue of 
    $390K.

  • If we were to invest in a $5,000 marketing strategy & production solution (pricing varies and depends on the tailored solution, but we'll use this figure for this example projection): your net gain would be substantial (120% in this case) at $360K less the marketing investment, and you’d be very likely to sustain or scale from that baseline. Imagine doing that over the course of years, and the path to millions becomes clear. Surviving the inevitable boom and bust cycles - that's where the combination of amazing customer service and maintaining your marketing presence separates the businesses that could be the future Amazons from the rest that will not proceed into the next decade.

  • This all sounds so easy, and yet if it were, none of the largest corporations would be spending (often) more on their marketing budget per year than R&D to improve or advance their product and service lines! See? All a marketing arms race and that's the cost to stay at the top like that, but it is a necessary part of doing business.

Over time, strategy + video + SEO builds a lead machine—meaning you get booked/seen/talked about/new sales generated/people with podcasts in your field noticing your brand, etc. and your marketing expense becomes irrelevant compared to your time saved and income generated.

To reframe the above typical sentiment of "Nobody likes marketing..." into something more realistic for growth-minded businesses: "Many do not understand the value of marketing and its necessity for any company - but I do." We fixed it!

Final Thoughts

  • Objection: “I don’t want to think about or pay for marketing.” → Valid—but costly.

  • Fact: Marketing works for businesses ready to grow. It delivers measurable ROI.

  • Fact: Video and three-dimensional storytelling enhance trust and conversion.

  • You don’t have to do it. That’s my job. You get the results, I do the work.

Let’s talk strategy, estimate your launch costs, and map out your projected ROI—so you can focus on serving, while marketing works behind the scenes.

www.traviszeiler.com/consulting 


Disclaimer

The content on this blog is provided for informational and educational purposes only. While TSZ Enterprises makes every effort to ensure accuracy and usefulness, the material is not tailored to your unique circumstances and does not constitute professional, legal, medical, financial, or tax advice.

Information on this site does not create a professional-client relationship between you and TSZ Enterprises. If you require personalized guidance, please seek the services of a qualified professional in the relevant field.

All use of the blog’s information is entirely at your own risk. TSZ Enterprises expressly disclaims any liability for any damages or losses resulting from your reliance on the content provided here or on third-party links. While we aim to keep content current, we make no guarantee of completeness or accuracy.

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