Advantage by TSZ Enterprises

As the multifamily market closes out a volatile few years, 2026 is shaping up to be a period of normalization rather than dramatic swings . While uncertainty remains around interest rates, regulation, and global economics, fundamentals are beginning to stabilize, particularly in supply-constrained, high-barrier markets like the Bay Area . Here are ten trends worth watching as multifamily heads into 2026. 1. Slower New Supply Will Matter More Than Demand Headlines Across many U.S. metros, multifamily permitting has slowed materially compared to pre-pandemic levels. In high-barrier markets, financing constraints and entitlement challenges continue to suppress new development. While demand may fluctuate month to month, constrained supply is likely to provide longer-term support for well-located assets . 2. Pricing Discovery Will Continue, Rather Than Reverse Rather than a sharp rebound or collapse, 2026 is expected to bring continued pricing discovery. Bid-ask spreads are narrow...

AB-723 and the Future of AI in California Real Estate Media (What Changes in 2026) Artificial intelligence is rapidly reshaping real estate marketing, from image enhancement to video creation. As these tools have become more powerful, California regulators stepped in to draw clearer lines between helpful enhancement and misleading representation . One of the most important developments is Assembly Bill 723 (AB-723) , which will affect how AI-assisted images and video can be used in real estate advertising beginning in 2026 . Here’s what real estate professionals need to understand. Why AB-723 Exists At its core, AB-723 is a consumer protection measure. The law is designed to prevent AI-generated or AI-altered media from misleading buyers or renters about the physical characteristics of a real property. As AI tools make it easier to fabricate interiors, alter exteriors, or create realistic but fictional visuals, regulators want to ensure that real estate advertising remains trut...

Why Neighborhood Storytelling Sells Homes Faster Than Property Specs in Real Estate In the competitive world of real estate, buyers don’t just purchase square footage—they buy a lifestyle. As agents and property managers, we know that a home isn’t just a collection of rooms and walls; it’s part of a larger story. The right neighborhood can elevate a property from a “place to live” to a “dream home.” That’s where neighborhood storytelling comes into play. People Buy Lifestyle, Not Square Footage When prospective buyers tour a property, they’re not just thinking about the dimensions of the living room or the number of bedrooms. They’re envisioning their life there. Will they walk their dog in a tree-lined park after work? Will they grab coffee from a local café on weekends? These are the intangibles that influence buying decisions—things that a property’s square footage can’t capture. Neighborhood = Emotion, Property = Logic When marketing a home, we often default to listing f...

The ‘ Passive Buyer ’ Strategy: Why Agents Keep Losing Invisible Leads …and how simple video & UGC content keeps you top-of-mind with the people who aren’t ready today, but will be loyal clients tomorrow. Every real estate agent focuses on “active buyers”- the ones booking showings, requesting CMAs, and raising their hands. However, this is the uncomfortable truth: Most closings come from people who weren’t active when they first discovered you. They were browsers , lurkers , shadow prospects quietly watching your content for months (or even years ) before they ever reached out. A lmost every agent loses these leads without ever knowing they existed. That’s the gap. That’s the opportunity. That’s exactly why I built the Passive Buyer Strategy . 1. Who Are Passive Buyers ? Passive buyers aren’t scrolling Zillow at midnight. They’re not calling agents, touring neighborhoods, or comparing mortgage rates. Instead, they’re: People casually browsing listings “just...

Why high-end homes now require more than just good footage: they need narrative, nuance, and emotional identity. Luxury real estate marketing has changed dramatically over the past three years. High-end buyers aren’t just looking for square footage, premium finishes, or “resort-style amenities” anymore. They’re looking for something deeper:  a feeling, a lifestyle, and a brand identity they want to step into. The agents who understand this will design their listings around cinematic storytelling and micro-detail branding, and they will be the ones winning more listings, commanding attention online, and creating real separation in a crowded marketplace. FSBO sellers will likewise triumph when using these principles in marketing their own properties. Let’s break down the formula. 1. Buyers Don’t Just Buy a Home, They Buy the Life the Home Lets Them Live Every luxury buyer is secretly asking the same question: “What does my life look like here?” They’re imagining: the mor...