Advantage by TSZ Enterprises

In today’s marketplace, businesses looking for creative services such as video production, marketing content, and photography are bombarded with options. Popular gig platforms (which shall go unnamed, but we all know who I'm talking about) promise “professional” results for rock-bottom prices - so cheap that it has made much of the work not even worth the time, practice, and investment in equipment for most creative professionals. At first glance, that seems like a smart way to save money. However, as anyone who’s tried it knows, you really do get what you pay for. As a creative professional based in San Francisco, I’ve seen first-hand how much time and money local businesses waste by chasing low bids on gig sites. Here’s why hiring a local expert who understands your market always delivers better results. 1. Local Market Knowledge = Relevant, Effective Content Marketing is not just about producing pretty pictures or polished video. It’s about telling the right story to the ri...

We’ve hit a moment in media: generative AI tools make it possible for practically anyone to “make a video” with automated editing, automated color grading and sound fixes, AI‑driven voiceovers and music, even generating visuals from text prompts. On TikTok, Instagram, CapCut, Runway, etc., thousands are cranking out content in minutes. It feels like filmmaking has been “democratized.” However, something is still missing from most of these AI‑videos: heart. Real storytelling. Subtlety. Emotional impact. Cinematic craft. For all the hype, slickness, and speed, AI can’t replicate what human artists, directors, editors, cinematographers, writers, composers (people with unteachable creative chops, backed by unique life experiences and perspectives) bring into the work. In this article, we will analyze: how generative AI is changing filmmaking , where it helps & where it falls short , and why brands / filmmakers who invest in real artistry will ultimately win out in impact and long‑term...

San Francisco’s startups are notorious for hefty overheads and ambitious staffing, but a quiet revolution is underway. AI-native “tiny teams” ( small groups often aided by AI) are scaling fast with minimal personnel.  This shift favors agility, high-per-employee output, and remarkable cost-efficiency. This is just the kind of lean model that TSZ Enterprises can help Bay Area startups adopt, with a marketing strategy that packs outsized impact. The Rise of Tiny Teams A newly highlighted trend in Financial Times reveals AI-first startups with minimal staff are achieving revenue levels previously seen only among large teams, sometimes even unicorn valuation with just one founder at the helm. AI-powered teams now boast skyrocketing Revenue per Employee (RPE).  MidJourney, for example, generates $300M in revenue with just 142 employees, putting its RPE at ~$2.1M per person, which is higher than Apple’s own. This isn’t isolated: across sectors, lean teams are outperfor...